Search results for "best-worst scaling"

Assessing preferences and motivations for owning exotic pets : Care matters

2023

Understanding drivers of demand for exotic pets may help inform adequate conservation strategies to address unsustainable trade. Here, we used a best-worst scaling approach to understand the variety of preferences and motivations for owning exotic pets. Respondents (316 from 33 countries) preferred exotic pets that were captive-bred, had rare aesthetic features, and were common in the wild and abundant in the market. Species that were at risk of extinction, in short supply, sourced from the wild, and under trade restrictions were the least favoured by respondents. Feelings of care, such as attachment, affection, nurture, as well as curiosity and being passionate about the species, were domi…